In a significant development in the German gaming industry, the Gauselmann Group has been awarded a 15-year concession to operate casinos in the state of Lower Saxony. This landmark decision marks a new era for both the Gauselmann Group, a renowned player in the global gaming market, and the state’s gaming landscape.
The Gauselmann Group, known for its substantial footprint in the international gaming and gambling sector, has long been a contender for major concessions in Germany. The award of this 15-year concession is a testament to their standing and expertise in the industry. It not only reinforces their position but also reflects the trust and confidence that the German authorities have in their operational capabilities.
Lower Saxony, one of Germany’s most populous states, has always been a pivotal market in the country’s gaming sector. The entrance of the Gauselmann Group is expected to invigorate the local casino industry with new investments, technologies, and gaming options. This move is anticipated to enhance the gaming experience for players while ensuring adherence to the highest standards of responsible gaming and regulatory compliance.
The Gauselmann Group has expressed its commitment to significantly invest in the state’s casino infrastructure. Plans include modernizing existing establishments, introducing cutting-edge gaming technologies, and possibly expanding the number of gaming venues. The group’s approach is not just business-oriented; it focuses heavily on promoting responsible gambling and ensuring the highest level of player protection.
This new concession is expected to have a positive impact on the local economy. It will potentially create new jobs and generate substantial revenue for the state. The Gauselmann Group’s presence in Lower Saxony is also likely to contribute to the tourism sector, attracting visitors to its state-of-the-art gaming facilities.
In line with Germany’s strict gaming regulations, the Gauselmann Group has reiterated its dedication to responsible gaming practices. Their operation in Lower Saxony will be guided by policies designed to promote safe and responsible gambling. This includes measures to prevent addiction, ensure player protection, and maintain the integrity of gaming activities.
The award of this concession is a significant milestone in the German gaming industry. It reflects a growing trend of modernization and increased investment in the sector. The Gauselmann Group’s expansion into Lower Saxony is poised to set new standards in casino gaming, blending innovation with responsible practices.
As the Gauselmann Group embarks on this new venture, all eyes will be on how they transform the gaming experience in Lower Saxony. Their success in this endeavor could pave the way for further developments in the German gaming landscape. This 15-year concession could very well be the beginning of a new chapter in the history of German gaming, marked by innovation, growth, and responsible gaming practices.
The Gauselmann Group, a trailblazer in the German casino industry, is strategically expanding its presence in Lower Saxony. This esteemed Eastern Westphalian family-run business recently emerged victorious in securing the casino concession in this province. The win allows the group to manage up to ten casino locations, leveraging a 15-year concession period. Operations in these regulated venues will be spearheaded by Merkur, the group’s seasoned vertical, with a scheduled start date of 1 September 2024.
Paul Gauselmann, the founder and Chairman of the Management Board of the Gauselmann Group, expressed immense satisfaction with this achievement. “Securing the casino concession in Lower Saxony is a proud moment, marking a significant milestone in our history,” he remarked. This accomplishment, coming two years after taking control of the North Rhine-Westphalia casinos, highlights the group’s expertise in money-centered gaming and its commitment to responsible operations.
Known as “Germany’s king of amusement with prizes,” the Gauselmann Group, founded in 1957 by Paul Gauselmann, now operates 15 casino locations across three German states. The group’s approach, prioritizing quality, economic sustainability, and financial stability, has been key to its success and pivotal in securing the Lower Saxony concession.
David Schnabel, Managing Director, underlined the group’s ability to transform gaming and service offerings rapidly, a feat demonstrated with the North Rhine-Westphalia casinos in 2021. “Our aim in Lower Saxony is to elevate the standard and continue our success story,” Schnabel stated. The group’s commitment to regulated gaming and a safe gambling environment has earned it accolades and certifications from bodies like the European Casino Association (ECA) for its subsidiary Merkur Spielbanken.
Under the new concession, Merkur Spielbanken is set to take over the Lower Saxony casino operations from 1 September 2024. The company prides itself on offering premier gaming and entertainment experiences and boasts a team of highly skilled professionals ready to rise to this new challenge. “Our continual optimization of our casino concept, always prioritizing guest needs, is key to our success. We look forward to enhancing this concept in Lower Saxony with the expertise of our new team members,” explained Schnabel, envisioning a promising future and continued success in the region.
The Gauselmann Group’s successful acquisition of a 15-year concession to operate casinos in Lower Saxony signifies a pivotal moment in the group’s history and the German gaming industry. This strategic expansion not only reinforces Gauselmann’s position as a leader in the market but also promises to bring a new dynamism to the casino landscape in Lower Saxony.
With plans to modernize and potentially expand the number of gaming venues, the group is set to infuse innovation, quality, and economic vitality into the region’s gaming sector. This development is expected to create new job opportunities and contribute positively to the local economy, while also drawing in a diverse crowd of gaming enthusiasts.
The Gauselmann Group’s commitment to responsible gaming and adherence to stringent regulatory standards assures a secure and fair gaming environment, aligning with the broader objectives of the industry and the expectations of modern players.
As the group prepares for the launch of operations in September 2024, there is a palpable sense of anticipation for what this new chapter will bring. The Gauselmann Group’s approach, characterized by a blend of tradition, innovation, and responsibility, is poised not just to enhance the gaming experience in Lower Saxony but also to set new benchmarks in the industry. This is more than just a business expansion; it’s a step towards redefining the future of casino gaming in Germany.
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